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Monetize: Use the Word Correctly!!

Monetize. Merriam-Webster defines it. It DOES NOT mean to "make a profit on." You cannot monetize a web site. You cannot monetize a blog. You cannot monetize a podcast. In the first place, there's nothing there to make a coin out of and you're not redeeming any corporate debt.

You can make a profit on the things above.

Geeeezzzzz. Has profit become a four-letter word? We're now using an euphemism for profitability?

Ok, perhaps I'm being a little reactive here. Perhaps you can stretch the first definition below ("to coin into money") to mean to convert into money. But that's a reach. Coin means to make a PHYSICAL coin.

We're butchering the language. Kinda reminds me of the transition of the word "impact" (which, by the way, was ONLY a noun for many years...you could say "make an impact on something," but it made no sense to "impact something."). I resisted (and resist) that to this day. This one seems like more of a reach.

Make a profit...do not monetize. Profit good...monetize bad.

Oh, and while you're at it, laugh a little.

Definition of monetize - Merriam-Webster Online Dictionary

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This page contains a single entry from the blog posted on November 22, 2006 8:29 AM.

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