According to most of the surveys I've seen lately, the web is becoming more important to decision makers. Some 57% of purchasing officials in a recent survey (can't recall where) confessed to checking the web before doing business with a company.
This means that it's more important than ever to have a solid web presence.
There is also some new research from MarketingShurpa.com that suggests some improvements for landing pages on the web. Take a look. A little bit of improvement could be a big benefit to your prospecting.
