I'm not sure if Steve Jobs and Apple are stupid or just bumbling. If the press is right, Cisco has a pretty firm grasp on the name iPhone...firm enough that Apple was negotiating over "sharing" it. Surely Apple doesn't think that just because it owns the trademark (and 70% or so of the market) on one device that begins with an "i" that it can just prefix any old name out of the telephone directory with it.
Apparently, someone owns rights to iTV, because Jobs announced Apple TV as the name of the new device they'll be releasing.
But why in the world would you have a major announcement of a device that used a name that another company owned? Particularly if you were negotiating with that company over an agreement to use the name?
Did Apple want to be sued?
