Here's a great piece from the grandfather of eCommerce and Internet marketing, Ralph Wilson. I was going to post this anyway, but I watched it and have a piece of advice that goes further than just the advice that's here.
If you decide to do video to promote your project, and you interview someone online, DON'T STARE AT THE CAMERA while the other person is talking. LOOK AT THE PERSON TALKING.
This is good information, as well as good entertainment. Take a look
YouTube - Getting Emails Relevant--and opened--with Maxine Grossman
