Bob Palmer - President - Data Guidance Group

Bob Palmer, CPA.CITP, President of DGGBob Palmer, DGG's President, a Certified Public Accountant and Certified Information Technology Professional, founded Data Guidance Group in 1989. As an accountant, Mr. Palmer brings an understanding of the need for detailed, accurate information, and a hard-nosed focus on the bottom line benefits of automation. Experience in Public Accounting, owning and operating a business, extensive Computer Science expertise, and years of programming give him unique insight. Combine experience with the ability to translate expertise from computer babble into business insight, and you understand the contribution he can make to your business.

Education

	Bachelor of Business Administration in Accounting; University of Memphis; Summa Cum Laude
	Post-masters work in Management Information Systems.

Publications

	Columnist for the Memphis Business Journal 1997-2001. Topics include the Internet, Developing a Web Presence, and Technology.
	Tennessee CPA Journal, December 2000, Key Concepts for Building Internet Strategy, pp. 28-29.
	Book: On-Target Technology: Make All Your Technology Profitable. Published September, 2004.
	Book: For-Profit Web Sites: A Second Look At How to Make The Web Profitable. Published May, 2005.

Quoted in

	"Partners Offer Way to Manage COBOL: 'Spaghetti code' hampers system." Commercial Appeal, December 6, 2003. http://www.forbes.com/2010/02/22/accounting-software-smb-technology-business-intelligence-quickbooks.html
	"Outgrowing QuickBooks (or Maybe Not)" Forbes.com, February 22, 2010. http://www.forbes.com/2010/02/22/accounting-software-smb-technology-business-intelligence-quickbooks.html

Continuing Education Taught

	Selected as an Accounting Computer Users Technical Exchange (ACUTE) seminar leader. Presented seminars on (a) Networking technologies and (b) Software for Real Estate management.
	Taught Lotus 1-2-3 at the Intermediate and Advanced levels for The University of Memphis Continuing Education Department.
	Developed and presented Continuing Education at the University of Memphis on business computerization.
	Taught a popular University of Memphis Continuing Education course on starting and operating a consulting business.
	Selected as a Continuing Education presenter for the local Institute of Management Accountants. Presented a 3 hour seminar on the Internet.
	Institute Of Management Accountants.   Technologies That Will Transform Business Forever.  October, 1997.
	Institute Of Management Accountants.   Developing A Technology Plan That Works.  August, 1997.
	Institute of Management Accountants. Intermediate Excel. March, 2000.
	Tennessee Society of CPAs, Understanding eBusiness, 2002.
	Tennessee Society of CPAs Accounting and Auditing Symposium, 25 Things Or Less You Should Know About Safe Computing, November 2004.
	Association for Production and Inventory Control Systems, Knowing What To Schedule: Getting Accurate Numbers from Sales, May 2008.
	Joint CPE Session: Tennessee Society of CPAs and Institute of Management Accountants, Memphis Chapter. New Technology for Getting Information Out of Your Business Systems, November 2008.
	Institute of Management Accountants, Is Your Business On Track?, May 2009.
	TN Society of CPAs, Manufacturing Conference. Using Your Software to Manage With the Right Information. October, 2009.
	TN Society of CPAs, Accounting & Auditing Conference. SAS 99: How Accounting Software Security Can Eat Your Lunch. November 2009.
	TN Society of CPAs, Memphis Chapter CPE. Accounting Software Security: Preventing Opportunities for Fraud. February 2010.
	TN Society of CPAs. Business and Industry Conference. Technology Update. May 2010
	Growth Strategies Group. Crescent Club of Memphis. 7 Tech Stepping Stones to Grow Your Business. August 2010.
	TN Society of CPAs. Nashville Chapter Meeting. Technology for Profitability. 3 hr. September 2010.
	Joint CPE Meeting TSCPA / IMA. Fogelman College of Business and Economics. The IT Effectiveness CHASM. 1 hr. November 2010.
	Seven Things You Can Do With Your Software to Increase Sales. TalkShoppe. BBB. Memphis, TN. The video is here.
	Association of Otolaryngology Administrators (AOA). Annual conference keynote: Are You Missing the Social Media Revolution?
	Association of Otolaryngology Administrators (AOA). Annual conference concurrent session: How to make all your technology profitable.
	Tennessee Society of Certified Public Accountants, Memphis Chapter. CPE presentation: Are you Missing the Social Media Revolution?

Areas of Expertise

	Technology and Strategy: Mr. Palmer's Ph.D research and technology expertise was in the area of application of technology to business. He has published numerous Memphis Business Journal columns on this subject and published a journal article in the Tennessee CPA Journal titled Key Concepts For Building Internet Strategy
	Operating Systems: Novell Netware 3.x and 4.x, Microsoft Windows NT Server, Windows NT Terminal Server Edition, Microsoft Windows NT Workstation, Microsoft Windows 95, Windows 98, Windows 2000 Professional, Windows 2000 Server and Advanced Server, Windows 2003 Server, Windows 2008 Server, MS-DOS, Microsoft Windows 3.x, LANtastic, XENIX, Linux, and Unix
	Other Server Products: Exchange Server 2003, 2007, 2010; Microsoft SQL Server 2000, 2005, 2008; SharePoint Server 2007, 2010; Pervasive.SQL, mySQL
	Programming Languages: BASIC, Visual Basic, Pascal, FORTRAN, COBOL, FoxPro, C, C#, Informix, Rbase, Prolog, Paradox, Delphi, Clarion, Assembler (various), JavaScript, Java, HTML, Microsoft Lotus 1-2-3 Macro Language, Word Basic, WordPerfect macro language
	Software: Word Perfect, Microsoft Word, Microsoft Excel, Lotus 1-2-3, Microsoft Exchange Server, PowerPoint, SMART System, ACCPAC Plus, Sage ACCPAC ERP, Macola, Sage Pro Series, Microsoft Dynamics NAV, Navision, SBT Software, BPI Accounting, Quicken, Quick Books, Thoroughbred Software, Adobe Pagemaker, Ray Dream Designer, Adobe Photoshop, Corel Draw, MS-Front Page, Outlook, Macromedia Dreamweaver, Macromedia Flash, Macromedia Fireworks, ACT!, plus many, many more.

Memberships & Affiliations

	Tennessee Society of Certified Public Accounts: Member of Council, 2001-2006; Board member, 2004-2006
	American Institute of Certified Public Accountants
	Institute of Management Accountants. Mid-South / Memphis Area Chapter: Interim President, 2011-2012.